MacTV episode #98 was released a couple of days ago with a high resolution video of the new Mac-Intel ad. Featuring Keifer Sutherland as a voice over the TV commercial depicts some Intel “bunny-men” setting free a new Core Duo processor from Intel. The controversial voice-over by Sutherland says:

The Intel chip. For years it’s been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks; when it could have been doing so much more. Starting today the Intel chip will be set free and get to live life inside a Mac. Imagine the possibilities.

Intel denied all knowledge of the content of the commercial, insisting that it only saw it for the first time 2 hours before Steve Jobs’ Keynote on Tuesday. Regardless, another stir in the Intel camp as PC manufacturers (some of Intel’s biggest clients) were appalled at their apparent belittling.

Regardless, I say well done Apple, and well done Intel. This is one effective commercial and one many of us will watch with joy for some time yet.
[Update: A development I didn't want to help ignite, arose shortly after publising this article. I since have further information which may be of use to some readers. Apple appears to have copied a music video with the design of this commercial. The video was for a song called Such Great Heights, by The Postal Service. MacTV have released a side-by-side video comparison of some of the shots from either video. It certainly makes for interesting viewing given Apples background in the advertising market.

That said, Sarah Moody of Sub Pop Records (The Postal Service's Seattle record company) quoted:

... the Apple commercial is indeed very similar, it wasn't licensed in any form, and was made by the same directors as the Postal Service video [Josh Melnick and Xander Charity, whose working name is Josh and Xander]. We weren’t alerted to the fact that it existed until the day it came out.

Details of the legality of this commercial are still a little gray.]