iCoffee Fill Ups
You get up in the morning, you shove in your earphones and fall into the car looking like something from a science book. You hit play on your “Morning Call Playlist” and you are able to make it the 15 feet in your car to the nearest Starbucks. You buy your “Short decaf cap” or “Tall mocha latte” or “Grande low-fat regular”, wake up and then…
Your mind switches on, your senses actually become aware of more than the sweet smell of coffee in the morning and you realize you have listened to this same playlist on the way to work for 671 working days in a row. You need more music. What do you do? Head home, log onto your computer and apologize for being late? Head to the office and call the tech. guy to unblock iTunes? Pass out?
This is where Starbucks plans on solving your problems for you:
A lot of our customers are asking for [music] device fill-up, and going forward we’ll do that
said Ken Lombard, president of Starbucks Entertainment, at the Midem music industry conference in Cannes.
The obvious music device would be the incredibly popular iPod using the market share leading iTunes Music Store. There is no date set yet, but it’s expected sometime in 2006 or 2007. Filling up your iPod at Starbucks, what next? At gas stations?













