So I’ve been scouring the internet, and watching everyone’s photos of their new MacBook Pros. It got me to thinking, the packaging the new Apple laptop comes in is a perfect example of Apple’s attention to detail. A strategy they hold in every product they build.

Take the iPod, it comes in pretty simple packaging, just a little, thin box. They used to come in beautifully scuplted cube boxes, but to save packaging they now come in a much smaller container.

The new MacBook follows this mantra to packaging, it comes in a small beautifully sculpted box, just right for holding the MacBook and it’s accesories.

My point is, if they spend this much time on their packaging, imagine the care to detail they have when it comes to designing your product. Sure the packaging might that mean anything when it comes down to the final product. But it at least gives you, the person who laid the cash down, a sense that you got what you paid for.

Contributing Editor: Steven Goetz